Gunshot interrupts influencer Keisy Díaz's celebration in Sucre and leaves her husband, renowned rancher Jaime Troncoso, seriously injured

News Keisy Díaz and Jaime Troncoso, victims of a shooting attack in Sucre. Photo: Social media 15.11.2026 13:30 Updated: 15.11.2026 13:30 Last Saturday, November 14, the well-known rancher and businessman Jaime Troncoso, owner of Ganadería Pekín, was seriously injured in an armed attack that occurred while he was attending a celebration organized by businesswoman and digital influencer Keisy Díaz to mark the first anniversary of her boutique KDF, one of the ventures through which she has gained recognition on social media and in various towns across Sucre. READ ALSO According to the first reports, several armed men arrived at the place where the event was taking place and opened fire, causing moments of panic among dozens of attendees. The incident occurred in an urban area of San Pedro, a few blocks from the municipality's police station. A celebration that ended in chaos The social gathering had brought together family members, friends, and close guests of the couple. The event had been organized to commemorate the first year of operation of KDF, a boutique created by Keisy Díaz, who in recent years has built a large community of followers on social media thanks to content related to entrepreneurship, fashion, and aspects of her daily life. The celebration commemorated Keisy Díaz's business. Photo: Social media That visibility turned the boutique's anniversary into a high-profile social event in San Pedro, attended by family members, businesspeople, friends, and acquaintances of the couple. For that same reason, videos recorded during and after the attack quickly began circulating on digital platforms on Saturday night, taking the case beyond Sucre and making it one of the most talked-about public order incidents of the weekend in the Caribbean region. Among the attendees was vallenato singer Kevin Rangel, who was in charge of entertaining the celebration. After news of what happened broke, the artist publicly confirmed that he escaped the attack unharmed. During the emergency, Jaime Troncoso was urgently transferred to a medical facility due to the severity of the injuries caused by the gunshot wounds. Preliminary reports released in the first hours after the attack indicated that his condition was critical. In addition to the businessman, merchant Ember Vergara, owner of an establishment near the venue of the event, was also injured. Who is Jaime Troncoso? The news triggered a swift reaction in various sectors of Sucre and the Caribbean region due to Jaime Troncoso's standing in the cattle ranching industry. Jaime Troncoso is well known in the region's agricultural sector. Photo: Social media The businessman is identified as the owner of Ganadería Pekín, a livestock operation with a presence in the region and linked to the cattle sector, one of the main economic activities in the department of Sucre. His name is widely known in the department's ranching and business circles, which is why the attack raised concern among producers, merchants, and residents of the area. The Troncoso family has been involved in agricultural activities for years in a region where cattle ranching remains one of the drivers of the local economy. The absence of an official statement has led to various versions circulating on social media and digital platforms. However, no hypothesis about those responsible for or the motives behind the attack has been confirmed by the agencies handling the case. READ ALSO For now, the attack has left the community of San Pedro and the ranching sector of Sucre in mourning, while authorities work to establish who was behind an attack that turned a social celebration into a scene marked by violence. You might also be interested in: EL TIEMPO Photo: EL TIEMPO Follow all the news from Colombia on Facebook and Twitter, or in our weekly newsletter. EL TIEMPO NEWSLETTERS Sign up for our newsletters and receive news in your email based on your interests. Stay informed about what really matters to you. EL TIEMPO GOOGLE NEWS Follow us on GOOGLE NEWS. Always stay up to date with the latest news, coverage, stories, and analysis directly on Google News. EL TIEMPO WHATSAPP Join El Tiempo's WhatsApp channel to stay up to date with the most relevant news as it happens. EL TIEMPO APP Stay informed with the EL TIEMPO app. Receive the latest news, coverage, stories, and analysis directly on your device. SUBSCRIBE TO THE DIGITAL EDITION Reliable information for you. Subscribe to EL TIEMPO and access our journalistic content without limits.