Pier Silvio Berlusconi: 'Neither I nor Marina will go into politics'

"Neither I nor Marina intend to go into politics. We share the interest in keeping alive what my father created, and there is an interest as entrepreneurs, because we believe in the values my father always preached." So said Pier Silvio Berlusconi, Chairman and Group Chief Executive Officer of Mfe-Mediaforeurope, at a meeting with the press at the Mediaset headquarters in Cologno. "Marina has been placed at the center of what is happening in FI but she has simply spoken with people with the interest of Forza Italia in mind, one of my father's greatest legacies, which can still have a future. Marina and I are beyond absolute harmony." "Here Mentana is welcome," he added. "I have great personal esteem and great affection for Enrico, he knows that at Mediaset the doors are always open." "In July, in light of international growth, of the transition from a company present in two countries, Italy and Spain, to what is and will increasingly become a multinational of European broadcasting, we reviewed our organization. Which may seem small but is a strong signal, especially in the way we did it," he then added. "The criterion that guided us" in the recent internal reorganization "besides simplifying and consolidating various activities at the European level is to give absolute priority to internal resources, preferably young ones," he adds. "It is really tough, we knew it would be complicated to go from a national company to a multinational, but it is tough, we have shifted into an incredible gear." "In the first nine months of the year Mfe-Mediaset recorded an adjusted operating result of 110 million compared to a negative proforma result of 23 million in the same period of 2025," he concluded. Mediaset presents Mia, the AI agent that works in harmony with humans Mediaset's AI is called Mia, presented today by Pier Silvio Berlusconi. "I am not human but fortunately I work with those who are, because having the best AI tools is not enough, you have to play together in harmony," explains a corporate clip. The Group's new AI agent, which has created a true hub for the development and use of technologies and artificial intelligence available to all the companies in Italy, Spain and Germany, "is offered to all employees, a democratized platform in a secure and protected corporate environment. It can enter internal company processes, it can even touch the product, not in the ideation phase," but in the development phase or to reach new audiences through specific formats such as those for social media, explains Marcello Galli, the group's new Human Resources director. "Our new group management organization wants to give absolute priority to internal resources, preferably young ones," adds Pier Silvio Berlusconi. In the first months of 2026 the group hired 430 people on permanent contracts, Galli explains. Reproduction reserved © Copyright ANSA