TechnologySuppliers blame premium handsets' price hike for weaker consumer uptakeThe iPhone 18 Pro was launched in September, but its reception from consumers is reported to be cooler than expected, with a higher price tag a factor. © Getty ImagesOctober 9, 2026 14:58 JSTTAIPEI -- Apple has told some of its suppliers to cut production of components for its newly launched iPhone 18 Pro and iPhone 18 Pro Max, after soaring memory chip costs forced price increases that have dampened consumer demand.