Chery and Exeed announced the appointment of Alfredo Chaparro as the new general manager of both brands in Chile, a position he takes on starting in October as part of the Astara Chile structure.
From his new position, the executive will be in charge of the commercial strategy of the two companies, the development of the dealership network, and the strengthening of the customer experience, in a scenario marked by growing competition in the national automotive market.
"The automotive market is undergoing a profound transformation, marked by greater competition, the consolidation of the SUV segment, and the growing prominence of Chinese-origin brands. I take on this challenge at a very relevant moment for Chery and Exeed in Chile," said Alfredo Chaparro.
Among the priorities of his management, the new general manager highlighted the strengthening of the network and after-sales service, as well as the development of the electrified vehicle offering.
"Our focus will be on consolidating and strengthening the dealership network and its after-sales service, along with developing a portfolio focused on new energies," he added.
The appointment comes at a time when Chery and Exeed are seeking to continue strengthening their presence in Chile under Astara's operation. In this new stage, Chaparro's management will focus on consolidating both brands, developing their commercial and after-sales network, and evolving their respective portfolios, with special atten…
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MtOnlineThe executive will lead both brands under the Astara Chile structure, with a focus on strengthening the dealer network and after-sales service, as well as advancing a portfolio oriented toward new energies. Comments
Chery and Exeed announced the appointment of Alfredo Chaparro as the new general manager of both brands in Chile, a position he assumes starting in October as part of the Astara Chile structure. From his new position, the executive will be in charge of the commercial strategy of the two companies, the development of the dealer network, and the strengthening of the customer experience, in a scenario marked by growing competition in the national automotive market.
"The automotive market is undergoing a profound transformation, marked by greater competition, the consolidation of the SUV segment, and the growing prominence of Chinese-origin brands. I take on this challenge at a very relevant moment for Chery and Exeed in Chile," said Alfredo Chaparro.
Among the priorities of his management, the new general manager highlighted the strengthening of the network and after-sales service, as well as the development of the electrified vehicle offering.
"Our focus will be on consolidating and strengthening the dealer network and its after-sales service, along with developing a portfolio focused on new energies," he added.
The appointment comes at a time when Chery and Exeed are seeking to continue strengthening their presence in Chile under Astara's operation. In this new stage, Chaparro's management will focus on consolidating both brands, developing their commercial and after-sales network, and evolving their respective portfolios, with special attention to new mobility alternatives.
Chaparro has an extensive track record in commercial and operational leadership positions, much of it developed within the automotive industry. Throughout his career, he has held executive positions at vehicle importers and dealerships, leading operations, development, and commercial management areas. In recent years, he has served as CEO and general manager of various companies.
More about: News Astara Chery Exeed Automotive industry Alfredo Chaparro General manager