Benjamin González and Karina Herrera. Comments Lexus invited its customers to enjoy an exclusive day at La Parva, inspired by the Japanese philosophy of Omotenashi, a form of hospitality that seeks to anticipate each person's needs and is present from the sale of the vehicle to after-sales service. The activity included ski lessons, equipment, and gifts, with the aim of offering a first-class experience. This initiative is part of the brand's Beyond Zero vision and reaffirms its purpose of going beyond mobility, with actions that reflect its commitment to customers at all times. Lexus brings the Omotenashi experience to the slopes of La Parva Mariana Tocornal and Felipe Santelices. Lexus brings the Omotenashi experience to the slopes of La Parva Rodrigo Vélez, Takuya Takahashi, CEO of Toyota Chile, and Klaus Rudloff. Lexus brings the Omotenashi experience to the slopes of La Parva Catalina Galleguillos, Lexus and Gazoo Racing brand manager; Claudio Venegas, Chief Financial and Administrative Officer of Toyota Chile; Martín Becker, Felipe Santelices, and Klaus Rudloff. Lexus brings the Omotenashi experience to the slopes of La Parva Johany Siso and Jorge González. Lexus brings the Omotenashi experience to the slopes of La Parva Josefina Bezanilla, Paula Errázuriz, and Rodrigo Vélez. Lexus brings the Omotenashi experience to the slopes of La Parva Jorge Honorato. Lexus brings the Omotenashi experience to the slopes of La Parva Martín Becker. More about: Lexus Omotenashi experience La Parva Socials LT