The intention to celebrate Father's Day has reached its highest point in four years, according to a survey released by Ricardo Salazar, president of the Consumer Protection Agency (Defensoría del Consumidor).
The study reveals that 60% of Salvadoran households plan to celebrate the date, either by sharing a meal at home or dining out at restaurants, while the purchase of clothing, footwear, accessories, and colognes has established itself as the preferred gift option.
Celebration methods show that approximately 60% of families will opt to gather at home, while more than 40% plan to visit a restaurant.
The most in-demand products for gifting fathers include apparel, footwear, accessories, and personal care items, as well as devices such as screens, speakers, and furniture.
Since last week, the Consumer Protection Agency has intensified a national inspection plan targeting restaurants, bakeries, clothing and footwear stores, accessory shops, and appliance and technology retailers.
The objective, Salazar explained, is to ensure that providers are meeting their legal obligations and to protect consumer rights during this period of high demand. The operation is being reinforced especially during Father's Day week, with priority given to receiving and managing citizen complaints.
To date, the Agency has conducted nearly 250 inspections in businesses linked to the celebration. …
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60% of Salvadoran households plan to celebrate Father's Day, the highest level in four years, according to the Consumer Defense Office. (Photo: Presidency Press Office) The intention to celebrate Father's Day reaches its highest point in four years this year, according to a survey released by Ricardo Salazar, president of the Consumer Defense Office. The study reveals that 6lar 60% of Salvadoran households plan to celebrate the date, either by sharing a meal at home or going out to restaurants, while the purchase of clothing, footwear, accessories, and lotions is consolidating as the preferred gift option. Celebration methods show that around 60% of families will opt to gather at home, while more than 40% plan to go to a restaurant. The most in-demand products for gifting fathers include apparel, footwear, accessories, and personal care items, as well as devices such as screens, speakers, and furniture. Since last week, the Consumer Defense Office has intensified a national inspection plan in restaurants, bakeries, clothing and footwear stores, accessory shops, and appliance and technology stores. The objective, Salazar explained, is to verify compliance with the legal obligations of providers and protect consumer rights during a period of high demand. The operation is reinforced especially during Father's Day week, with priority attention given to receiving and managing citizen complaints. The Consumer Defense Office reinforced inspections for Father's Day in restaurants, bakeries, clothing, footwear, technology, and appliance stores. (Photo: Presidency Press Office) To date, the Office has carried out nearly 250 verifications in businesses linked to the celebration. Of these, 25% resulted in some type of non-compliance with regulations, while 7<0xA0>75% complied with established rules. The main findings include the absence of consumer service mechanisms, expired products, lack of price information, and deficiencies in the communication of promotions and offers. As a result, the institution activated sanctioning procedures against the responsible establishments. As part of the actions to empower consumers, the Office released the "Who's Who in Prices" report on popular Father's Day products, such as screens, speakers, and furniture. This report allows users to consult prices previously validated by the institution and compare options before purchasing. The goal is for families to be able to identify the best alternatives and optimize their budgets using reliable information. Salazar detailed that, so far this year, the Office has carried out more than 2,700 inspections across the country. 73% of the inspected businesses complied with the law, while 27% were flagged for some non-compliance. One of the most significant findings is the detection of more than 2,800 expired products at different points of sale. Other frequent violations include misleading advertising and a lack of information in promotions, which directly affects the consumer's ability to make informed decisions at the time of purchase. In 2026, the Consumer Defense Office accumulated more than 2,700 inspections, detected more than 2,800 expired products, and reminded citizens that complaints can be filed via 910 and WhatsApp 7844-1482. (Photo: Presidency Press Office) The Consumer Defense Office initiated sanctioning procedures in all cases where irregularities were detected. Salazar specified that the penalty for selling expired products can reach up to 500 minimum wages. Meanwhile, misleading advertising or the absence of information in promotions and offers can result in fines of up to 200 minimum wages. These processes are in different stages, but the entity assured that it will continue with surveillance and follow-up until their resolution. The Office urged citizens to file complaints regarding any irregular situation, such as improper charges or failure to honor warranties. Consumers can communicate via the number 910 or WhatsApp 7844-1482, channels that remain active to handle cases both during this celebration and throughout the rest of the year. Additionally, the institution maintains direct service points in shopping centers to advise those making purchases during the holiday period.