Hiroshi Suzuki, Japan’s ambassador to Britain, is becoming a social media sensation as followers embrace his unbridled enthusiasm for everything the country has to offer. Videos of him singing the Welsh national anthem, for example, and his valiant attempts to copy local dialects and expressions have generated an outpouring of love for him online. Many comments say Suzuki is reminding often pessimistic Britons of the nation’s achievements and rich heritage. His entertaining efforts have garnered the kind of publicity and recognition other embassies can only dream of, with a series of complimentary articles in prestigious publications. Media commentators have also taken note and written about Suzuki’s novel methods. Since his arrival in November 2024, he has managed to accrue over 220,000 social media followers and many of his videos go viral and can be found on apps popular with younger audiences.