ElectronicsCompany sees field as critical to understand consumers despite low profit marginMitsubishi Electric's Kirigamine was recognized by Guinness World Records in 2017 as the longest-running cross-flow-fan air conditioner brand. (Source photos by Nikkei and Mitsubishi Electric)TOKYO -- Hitachi's move to divest its consumer appliance business amid restructuring triggered speculation that Mitsubishi Electric might follow suit. But Mitsubishi Electric, which sees the sector as a key point of contact with consumers, has made clear that it has no such plans.