Tuttofood opens its doors, with foreign companies already planning their participation in the 2028 edition.

On the eve of the opening of Tuttofood 2026, which will be held at Fiera Milano Rho until the 14th, attention is already growing for the 2028 edition. On Tuesday, a special tour is planned for 50 representatives from foreign companies and organizations, who have requested to visit the event (which is now held every two years) organized by Fiere di Parma Spa, in anticipation of the event in two years. This confirms the increasingly international appeal of the event as a global food fair. However, the positive feedback is already evident in this year's numbers. Out of approximately 5,000 brands present, including group pavilions and individual stands, around 1,500 are from exhibitors based abroad (30% of the total, confirming Fiere di Parma's initial estimates of a +20% increase compared to 2025), specifically from 80 countries. Approximately 100,000 professional visitors have already been pre-registered. Also arriving from nearly 100 countries are the 4,000 top buyers, selected from among the leading international players in the food retail and foodservice sectors. Particular attention is being paid to large groups from Japan, a country towards which, according to Ice-Agenzia, exports of agri-food products have increased by 14% in the last two years, exceeding a value of 1.9 billion euros. The United States also represents a strategic market for Italian agri-food exports, characterized by a growing demand for high-quality products. The main supermarket chains in the country are present at the fair. The number of buyers from Brazil has doubled compared to 2025. With over 250 events, the debut of many new products, and the signing of the Food Manifesto, a programmatic document for the future of food, Tuttofood is completing its transformation into a fair where food is no longer just a product, commodity, or language, but a quality of life, a culture of nutrition, a focus on health, and social, environmental, and corporate sustainability. This is also demonstrated by the presence of international organizations such as Food & Drink Europe, Eda (European Dairy Association), Arepo (Association of European Regions for Origin Products), Aim (Association of Brand Industries), and Copa-Cogeca, partners of the event, which will be attended by over 1,200 accredited journalists, 10% of whom are from abroad. Reproduction reserved © Copyright ANSA