LVMH CEO Arnault visits S. Korea for 1st time in three years

SEOUL, May 11 (Yonhap) -- LVMH Chairman and CEO Bernard Arnault visited a Louis Vuitton store at Shinsegae Department Store in Seoul on Monday during his first trip to South Korea in three years. The chief of the world's largest luxury house visited The Louis Vuitton Visionary Journeys Seoul at the department store's main branch in downtown Seoul, accompanied by Delphine Arnault, CEO of Christian Dior Couture. LVMH Chairman and CEO Bernard Arnault (L) and Delphine Arnault (2nd from L), CEO of Christian Dior Couture, visit Shinsegae Department Store's flagship store in downtown Seoul on May 11, 2026. (Yonhap) The large-scale Louis Vuitton experimental space, which includes exhibition areas and restaurants, opened inside the department store in November last year. Arnault is also expected to visit Louis Vuitton stores at other local department stores, including those operated by Lotte Group, according to industry sources. The luxury mogul's visit came as LVMH continues to expand its presence in South Korea, which has emerged as a key luxury market in Asia amid strong consumer demand, growing influence on global fashion trends and the worldwide popularity of Korean pop culture. LVMH controls over 65 prestigious brands across five sectors, including Louis Vuitton, Dior, Tiffany & Co., Celine, and Sephora. ejkim@yna.co.kr(END)